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Any sufficiently advanced technology is indistinguishable from magic. 
 
- Arthur C. Clarke

Technology is everywhere and will continue to dominate our lives. The challenge is to ensure it does not overwhelm us. While technology’s periodic advances make it truly dynamic, this also presents its greatest challenge.

Brand loyalty and a numero uno status can no longer be taken for granted. From consumer durables and white goods to electronic items and computing devices as well as information technology to outsourcing, technology is an all-pervasive backbone spanning the industrial firmament. Yet the technological breakthrough that pole-vaulted your company to the number one position may be superseded by rivals even before it is a year old. Market leadership has thereby become a game of musical chairs.

In this ultra-competitive business environment, brand loyalty and top-of-mind recall are no longer natural offshoots of being the best in technology practice or IT services. It is also imperative to be acknowledged as the best by the industry and perceived likewise by the target audience.

Imprimis’ technology practice team can position your company distinctly apart from the competition. Each Imprimis team member adds to the depth and bandwidth of our domain knowledge. Imprimis’ clients span the spectrum from veterans to start-ups. Working in tandem with the client, our team pinpoints the differentiating factors for a unique brand positioning. Backed by the latest market research, this message is then communicated via various media to multiple stakeholders and target audiences at periodic intervals.

Imprimis provides services for:
  • Start-ups or Company Launches
  • Corporates
  • Market Entry and Repositioning
  • Product Launches
  • Brand-building
  • Reputation and Crisis Management
  • Training Workshops
  • HR Driven Communications
Imprimis supports multiple client needs, ranging from takeovers and rapid expansions to carefully-planned new market entries in India. All communications programs are backed by hands-on experience with emerging and established companies in a slew of markets. Imprimis’ experience includes software, hardware, telecommunications, security, medical technology and other sectors for business-to-business, business-to-consumer and business-to-government campaigns. The deliverables for the Imprimis team don’t end with generating positive reports and output for the client but extend to a positive outcome for the client’s bottom line.