Be it a famous actor or a talk show host, it is imperative for celebrities to ascertain the true level of their talent and emphasize the strong points while downplaying the weak ones.
Ditto for chief executives of various organisations. Much of their professional success depends on their public image. This image is often synonymous with that of the company they head. As Alan Greenspan, former chairman of the US Federal Reserve Board, observed: “Business is now about ‘conceptual assets’, which not only include intellectual capital, but the trust and reputation of the company, often represented by its chief executive.”
Based on the CEO’s professional profile and temperament, Imprimis’ image consultants create positive imagery, thereafter communicating this lucidly to the organisation’s stakeholders and employees as well as to peers and other industry leaders, besides the world at large. The individual’s identity is delinked from the corporate entity, to create a win-win solution for the CEO and the company. This independent positioning has strategic benefits. Should the CEO and the company part ways in the future, there are no negative smoke signals for the media and the public. So while the CEO sails the high seas to chart an independent course, the company’s boat is not rocked.