Internal Communication
Market Research
Crisis Management and Preparedness
CSER

Internal Communication

A Communication program  needs to understand how to target an audience, drive awareness, build relationships, improve loyalty and advocacy, and generate goodwill. It must capture attention in a world of media fragmentation and deliver a positive and memorable experience. In addition, a great interactive program should not be static but must drive enriched formats of boundless communications that interlink the radio, television, internet and the press all with personalized content.Our team excels in developing content for all your communications needs.

What can we do for you?

We provide editorial support for

• articles
• letters to the editor
• opnion editorials
• speeches
• all online communication
• development of messages and positioning statements
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Market Research

We do research to  provide answers to all your questions.You can get stronger insights into your industry, clients, competitors, issues, and communications environment  and harness information about how specific target audiences and stakeholders respond to messages.
Thus, you can learn which information channels reach target audiences most effectively so that you can get more from your communications program.

What can we do for you?

Crisis Management
        and Preparedness

No organization is immune to crisis. It strikes every type of business, industry and nonprofit entity. Not every drama becomes a crisis. Problems arise every day but becomes a crisis when the media starts paying attention to it, amplifies it, and matters escalate rapidly out of your immediate control. If the focus is short term and media driven, it's a crisis. At that point, it becomes a matter of perception rather than reality; unfortunately, your firm will be perceived as guilty until proven innocent.

Great crisis management is a critical part of great reputation management. Whether the problem is a negative product review or defective product, Imprimis is a complete crisis manager. We have been a trusted partner to countless clients, helping them through the toughest of times and the most sensitive of challenges.
 
Our strength lies in handling a situation much before it turns into a crisis. We work on mapping threats and provide solutions ahead of time. Our Crisis cell consists of – CEO, Branch Director, Team Head, and the Media Head. The result is an unparalleled management operation that’s ensures combating the crisis successfully.
What can we do for you?

• Crisis Readiness 
• Risk mapping
• Crisis plans 
• Media and risk-communication training 
• Crisis Response
• 24/7 experience in the full range of organizational crises such as: media driven controversies, Pharmaceutical concerns, Workplace issues financial performance, natural disasters
  
  

Crisis Recovery

Impact assessment and tracking recovery strategies

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CSER

Media Training

We believe that proactive planning--with a specific message-is the only way to go into a media interview. Furthermore, it is essential to have exact sound bites planned in advance. Successfully dealing with the media is often no different from succeeding in any other part of your business; it requires planning, strategy, hard work, and allocation of resources.

Our goal is simple: to make you confident, comfortable and relaxed in any interview situation AND give you the ability to control not only your message but also your exact quotes used by the media.

What can we do for you?

We specialize in media, presentations, public speaking and speech training, as well as executive coaching, to enhance verbal and non-verbal communication skills for media interviews. presentations and public speaking. We provide media and presentation training programs to fit any budget or timeframe. Our team will help you craft credible, supportable messages for press, analyst, and stakeholder engagements as well as provide interview training that simulates tough interviews with knowledgeable journalists and analysts.
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