Brand Marketing & Perception
Reputation Management
Public Affairs
Credible, influential, traditional news media and new online media are indispensable channels for reaching your audience. At Imprimis, we believe that the media can be one of the most important vehicles driving your image. Also, with the changing times and competitive market situation, a long term partnership with the media fraternity is mandatory for your campaign to become self sustainable. A strong media partnership approach is the core of every integrated communications program at Imprimis.
We have a dedicated media relations team in all the offices, so that they can update clients on media trends and provide media support for major events . Our team monitors a wide range of print, electronic, internet and other media which helps to gathering market intelligence and generate valuable feedback.
Imprimis media relations and communications specialists have built tenured relationships with the national, regional, trade and broadcast media to ensure that your message is delivered in the timeliest manner to your target audience.
- Our team is well equipped to provide :
- Tracking and Analysis
- Audience Targeting -building a targeted media list
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Strategy and Message Development - Op-ed Development and Placement, building and tracking editorial calendars, pitching writers and editors ,Contributed articles, Press releases, Customer success stories ,Interviews ,Event calendar placement
- Audits
- Editorial Campaigns
- Speech Preparedness
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Launching new products- negotiating event speaking engagements, providing event support, organizing press tours, creating press kits
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The ultimate aim of any business strategy is to satisfy the customer, gaining a valued position in their minds. You can establish a brand personality, and through precise market segmentation, identify and reach your target audience but what links them together is positioning the brand in the minds of that audience. But, what is positioning and how do you arrive at a good strategy for achieving one?
Positioning is the process of offering the brand to the consumer. It is positioning that makes the brand appear to be different and better than all competing brands:
- it is a strategic, not a tactical, activity
- it is aimed at developing a strategic, sustainable competitive advantage
- it is concerned with managing perceptions
- brand image and reputation are the result of the positioning process
Consumers make brands famous for many reasons, of which the most important is that they come to trust brands as friends. That is why deciding on the brand-positioning strategy is such an important part of brand strategy. Although brands can be positioned one way, the brand may be presented differently to various target audience. The success of this depends on an accurate judgment of the segments that exist in the market, and the segments' precise needs and wants.
For example, a chocolate-based drink may have a central positioning of nutrition. This could be presented as an energy-giving drink for active people, a dietary supplement for the elderly who have trouble eating many solid foods, an essential growth supplement for youngsters, and a relaxing drink for tired people before they go to bed. By appealing to these various segments, we have not stepped away however from the central positioning.Ultimately, positioning is the heart of every competitive strategy.
- E-deliver superior integrated communications to
- Define your organization's brand position
- Bring your objectives to life Develop and deliver your messages to key audiences
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 Brand Marketing & Perception:
As is well known, a brand is an institution’s valued promise that identifies it as distinct from other institutions. In short, it is the most concise expression of a its core values. Brand marketing is not a battle of products, it's a battle of perceptions. The power of a brand lies in what resides in the minds of customers – what they learned, felt, seen, and heard about the brand as a result of their experiences over time. Perception is the brand as experienced.
- Greater perceptions of product/service performance
- Greater customer retention and loyalty
- Less vulnerability to marketing crises
Brand marketing, therefore, is the process of managing the media and communications of an organization so that a clear and consistent personality is established in the minds of the consumers and audience and to improve the long-term profitability of the brand strategies. Our approach enables us to create strategic, integrated programs for brands. We create programs that capture a consumers' attention by allowing them to emotionally connect with the brand.
- Our marketing capabilities include:
- Brand development & positioning
- Product launches
- Media relations
- Trade show, conference and seminars support
- Strategic alliances
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Reputation Management
Integrity and reputation are the only real assets; when one is lost, everything else follows. An organization or company needs to manage their reputation as aggressively as they manage costs or any other management responsibility. If they don't, the consequences will be expensive at best. We address a critical aspect and one of the toughest business challenges — the value of reputation. The challenge to provide you with shield from any public or image disaster.
Reputation Management requires a combination of Communications strategy, Crisis Management and Media Relations.Your company/organization can shape or leverage its reputation through our tools and strategies. We target key customers and other critical stakeholders and work with you so your reputation reflects your corporate culture.
We aim to deliver so that you can deliver right message to right audience
- Media training to maximize your fitneen minutes with sound bites that resonate
- Implement media guidelines to communicate effectively
- Earn transparency and audience trust
- Earn a true valuation in the markets
- Acquire and retain more customers
- Build stronger, more valuable customer relationships
- Establish and enhance relationships with the best partners
- Maintain a stable, positive image in times of crisis
- Public Affairs
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Public Affairs
Our team knows that a successful campaign is about more than media clippings and web site hits; it is about driving desired behavior. We leverage the right combination of communications tools to educate and motivate each target audience, and we integrate them into a whole campaign .
Our network is built on the experience of our professionals, who are well-connected with traditional influencers, including government officials, influential journalists, and non-governmental organizations. At the same time, we are well-versed in influencing online influencers, an essential component to almost any winning public affairs strategy. Our teams serve as trusted advisors to our clients, helping them build reputations and influence policy battles.
- Our areas of expertise include:
- Public education
- Stakeholder outreach
- Corporate counseling
- Multi-cultural and multi-lingual outreach
- Partnerships and ally development
- Grass roots mobilization
- Media training
- Media relations
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