Welcome to ImprimisPR

?Is traditional PR restrictive in growth? What constitutes a successful communications program in the new media era?

ans. For decades, PR has been a key attribute to the success of communications campaigns with the senior management teams/ internal marketing people working with PR consultants and the journalists and analysts to build strategies based on relevant industry issues.

However, the latest market trends have created a business environment which includes a wider target audience of clients, customers, employees, stockholders, special interest groups and the media. This is the age of participation where people no longer passively “consume” media but actively participate in them; this usually means creating content (it could be as simple as rating the restaurants or movie , or as sophisticated as shooting a home video). Today's media revolution is also announcing itself with a new vocabulary “blog” ,“Wikis”, “podcasts” etc. This has profound implications for traditional business models in the media industry.

In the new-media era, the boundaries between audiences and creators are blurred and often invisible.In order to grow, the PR profession has to evolve to encompass the now abundant creativity, diveristy and choice . For a strong and successful communicatons and outreach program, new and advanced communications strategies are needed which focus on not only the industry but the audience and channels as well.

FAQs

?What are the communications strategies that we follow? Why should you choose Imprimis?

ans. Our commitment lies towards your business and outreach objectives. Our unique results driven methodology and combination of services ensure that you achieve those goals:

We continue to develop new ways using the power of advocacy and research for our clients. Our IMM depatment monitors all published and online press and all the facets of every campaign.This has emerged as the most trusted source of information and we seek to build this into our client work from the start.

Strategic planning is the basis for our approach, and enables our team to draw from a, collaborative research-based work process. The goal is to develop a communications program that is designed to move individuals from insight to action using consistent steps for the message development for a campaign.

Our proprietary tools such as Stake holder mapping enable us to identify the target audience without which any campaign would be “blind”. The Imprimis Image Matrix help us to discover insights about target audiences and our team can provide new ways to sustain and build our clients’ communications programs.

We ensure accountability by measuring (qualitatively and quantitatively) all activities against the outcomes.

ans. We hire people from diverse backgrounds, interests, and skills but who share the aim of being experts in the communications industry and mastering the art of sucessfully dealing with new trends and challenges in this field.We recruit men and women who have an aptitude to assimilate knowledge from different fields and the ability to use that knowledge to deliver targeted results.

ans. We have people who are specialists in their fields; skilled in the knowledge of the business climate, culture and sensitivities of their areas . To know more about the key people at Imprimis, please visit our team section.

?How do we evaluate the campaigns?
ans. How do you know if your communications campain is working?
In today's economic climate, measurement and evaluation are essential to closely link the communications programs to overall corporate goals and, of course, to help you plan, improve and justify your program.
In the beginning itself, we set both publicity and "impact" objectives, the former covering the amount and type of coverage you receive, the latter covering what you want people to know, think or do. These objectives include:

We perform surveys and studies and track your coverage and "impacts" carefully. Our tracking team keeps a record of the:

Publications, Web sites or TV/radio programs

We perform a quantitative review of the publicity and analyze the impact of the program by studying the correlation between the communication program and behaviors.
We also analyze your results during the program so that, if the need arises, we can make changes mid-stream to increase the effectiveness of your campaign.
At the end of the program, we evaluate as to whether you have achieved your objectives. It is imperative to recognize the strategy that worked and what can be done in the future to further improve the results.

?What are the three advantages of having a specialist firm work for you ?

ans.

We have specialists in every sector :Lifesciences, Wellness,Agri and Food Services, Technology, Education ,CSER, Social Sector,Entertainment
They understand stakeholders and the related communication framework of their areas of specialisations
They are dedicated to your goals and follows best practices to keep you ahead

ans. We offer a global reach that surpasses that of most companies and organisations - and at a cost that is less than what it would cost a company to create a similar geographic presence independently.

We have a strong Indian network. Our network of nineteen offices gives you the advantage of a Pan Indian approach to a communication programme.

We are affiliated to Hill and Knowlton Inc., a leading international public relations and public affairs firm.The firm is based in New York, with a strong presence in US, Canada, Latin America, Australia, Europe, Middle East, Africa and Asia Pacific. It is is part of one of the world's largest communications services groups.

Thus, as our client, you also draw upon the Hill & Knowlton Inc resources spread across 66 offices in 35 countries