The face of the media and entertainment industry is changing at an unprecedented pace. Convergence is forcing providers in formerly discrete niche markets to become connected business partners. Together, these players are creating new marketplaces, services, and revenue models within  the communications industry.A growing integration between the information and media is leading to more personalized consumption of entertainment services. Media and entertainment are now working together within and across businesses and are expected to expand and develop even more in the coming years. Their aim -to inspire, to enlighten and to enrich our lives.

This new space requires the perfect mix quality information and entertainment and the ability to differentiate content to cater to broad based audiences as well as niche ones.What is needed is the reach and the skill to design and implement consumer marketing campaigns that build relationships between brands and consumers through information, entertainment and lifestyle influences.

Media and Entertainment companies:

Communications, Media & Entertainment companies share the challenge of harnessing technology to deliver the content and services their customers want, when and where they want them. Imprimis makes it possible for you to do just that.Our team has real experience in creating and executing entertainment marketing programs for major players in the consumer, health and media sectors and have worked for some of the biggest names in the world of film, television and radio.

Media services for individuals:

Whether the celebrity is a famous actor or a a musician talk show host, it is important for people to know their level of talent as well as the quality of showmanship to expect.

The same goes for CEOs and chief executives of companies and organisations. A good deal of their career success depends on their public image and that image is often synonymous with that of the company they head. As Alan Green-span, former chairman of the U.S. Federal Reserve Board, observed: Business is now about "conceptual assets," which not only include intellectual capital, but the trust and reputation of the company, often represented by its chief executive.

Thus, it is important for such business leaders to know the following :

Find out what people really think about you; - Determine what messages (verbal and non-verbal) you send to employees and customers about who you are (not what you do); - Present yourself in an authentic and honest manner to everyone; - Demonstrate the ability to connect with everyone and anyone; - Be consistent in words, actions and behaviour.

We are well versed in the effective management of such projects and at the same time demonstrating a courage and ability to deal with difficult and sensitive individual situations.
Our areas of expertise include:

• Strategic press and publicity services - Our media contacts are at the highest level enabling us to secure major national coverage in line with agreed client messages and strategic objectives.
• Strategic marketing and brand development - business planning to design and creative implementation.
• Event planning and development - design, event management to social press and publicity management at events.
• Product placement- obtaining brand awareness through film and television.
• Celebrity Services and Talent Management
• Partnerships